Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition

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Product Details

List Price: $53.95
Amazon.com's Price: $48.49
You Save: $5.46 (10%)
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Binding: Paperback
Brand: Brand: SAS Institute
EAN: 9781607648109
Edition: 2
Feature: Used Book in Good Condition
ISBN: 1607648105
Item Dimensions: 105179187799
Label: SAS Publishing
Languages: EnglishUnknownEnglishOriginal LanguageEnglishPublished
Manufacturer: SAS Publishing
Number Of Items: 1
Number Of Pages: 378
Publication Date: November 30, 2011
Publisher: SAS Publishing
Studio: SAS Publishing

Features:
  • Used Book in Good Condition

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Product Description:
Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.


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