Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition ,
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Brand: Collica, Randall S.
Feature: Used Book in Good Condition
Item Dimensions: 110085018786
Label: SAS Publishing
Languages: EnglishPublishedEnglishOriginal LanguageEnglishUnknown
Manufacturer: SAS Publishing
Number Of Items: 1
Number Of Pages: 378
Publication Date: November 30, 2011
Publisher: SAS Publishing
Studio: SAS Publishing
Editorial Review:Product Description:
- Used Book in Good Condition
Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.
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