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Posts: 3354
Join Date: May 2005
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Well let's look at this report first on increased Marvel profits based on pre-sales of Iron Man and the Hulk.
http://www.reportonbusiness.com/servlet/story/RTGAM.20080805.wmar ...
Quote:
NEW YORK — Marvel Entertainment says profit rose 61 per cent in the second quarter, helped by pre-sales of the movies “Iron Man” and “The Incredible Hulk.”
The company says it earned $46.7-million, or 59 cents per share, in the three months ended June 30, compared with $29.1-million, or 34 cents per share, in the same period last year.
Sales are $156.9-million, up 55 per cent from a year ago.
Thomson Financial says analysts expected earnings per share of 45 cents on revenue of $131-million.
Marvel Entertainment
The Globe and Mail
The second-quarter results include foreign pre-sales from the two movies, which opened during the quarter, but not box-office receipts. Both were produced by the New York-based company, unlike the “Spider-Man” franchise, which is produced by Sony under license from Marvel.
Now lets' just take into consideration what the Incredible Hulk made worldwide in the theaters so far which was Worldwide: $228,420,427
The production budget was Production Budget: $150 million. Don't know how much was paid for advertising, but with just that it would seem the movie did make a profit. This doesn't count what the movie will end up making through DVD and toy sales.
So is there still hope for the Hulk movie franchise? I'd say yes especially if DVD sales end up being really great. After all at least at this point Marvel knows anytime they put out a Hulk movie it's going to go over a 100 million easy. This last movie got really good reviews which usually helps the next movie. Really all they need is some unique story to create a big Hulk boom the next time around. With this last movie they were certainly on the right track.
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