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The character subsequently appears in The Amazing Spider-Man #14 (July 1964), #19 (December 1964), The Amazing Spider-Man Annual #1 (1964), Marvel Team-Up #39-40 (November-December 1975), The Spectacular Spider-Man #19-20 (June-July 1978), Dazzler #7-8 (October-September 1981), Marvel Team-Up #138 (February 1984), Tales of the Marvels: Inner Demons #1 (1996), Civil War: War Crimes #1 (February 2007), Daredevil #99-100 (September-October 2007), #102 (January 2008), and The Amazing Spider-Man #562-563 (August 2008).
Montana appeared as part of the "Enforcers" entry in the Official Handbook of the Marvel Universe Deluxe Edition #4.
Jackson Brice was born in Bozeman, Montana. Along with Fancy Dan and the original Ox, he was a founding member of the Enforcers. He has great proficiency with the lariat.
Montana alongside Ox and Fancy Dan came back together to work for Mister Fear, which pitted them directly against Daredevil. After Mister Fear's arrest, the Enforcers are taken in by the Hood's organization.
Brand New Day
Following the events of Spider-Man: Brand New Day, the Enforcers are patrons at the Bar With No Name. they take bets with a person calling himself "The Bookie", over whether Spider-Man will show up to battle "Basher", an unknown villain who claimed to have fought Spider-Man. Spider-Man shows up, but is revealed to be a fake when the real web-head shows up. The Enforcer decide to get revenge on The Bookie, capturing him. The Bookie's father calls Spider-Man for assistance, and he agrees to help. Spider-Man defeats Fancy Dan and Montana.
Along with the other Enforcers, he appears in Ultimate Spider-Man #10 as an employee of the Kingpin, a criminal who controls most of the crime in New York.
- Montana appeared in the 1967 Spider-Man TV series. He and Ox were hired by the Plotter to steal blueprints for him. He was referred to as "Cowboy" here.
- Montana appears alongside the other Enforcers in the The Spectacular Spider-Man voiced by Jeff Bennett. He and the other Enforcers were charged by the Tombstone to eliminate Spider-Man. He was the only member of the Enforcers to evade capture at the end of the first episode, "Survival of the Fittest." Montana returns in "Market Forces", this time under the guise of Shocker with gauntlets stolen from a TRICORP transport to finish his mission. He has since appeared as the show's version of the Shocker.