Imprint

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In the publishing industry, an imprint is a brand name under which a work is published. One single publishing company may have multiple imprints; the different imprints are used by the publisher to market the work to different demographic consumer segments. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company.

It can also refer to a finer distinction than "edition"—used to distinguish, for example different printings, or printing runs of the same edition, or to distinguish the same edition produced by a different publisher or printer. With the creation of the "ISBN" identification system, which is assigned to a text prior to its printing, a different imprint has effectively come to mean a text with a different ISBN—if one had been assigned to it.