Its Just Us Productions will identify opportunities in ‘PUBG’s’ in-game and offline platforms.
Tencent Games, the video game division of Chinese media conglomerate Tencent, has partnered with Its Just Us Productions to expand cross-promotional opportunities in PlayerUnknown’s Battleground Mobile.
The Los Angeles-based Its Just Us, an independent production and finance company, will identify opportunities for PUBG Mobile‘sin-game and offline platforms. It will also explore deals for popular IP in film, television, music and luxury brands.
PUBG Mobile, the mobile version of the multiplayer battle royale game, surpassed 100 million downloads in its first four months after releasing in March 2018. It has now been downloaded over 750 million times. In 2020, the game generated $2.6 billion in revenue and now boasts over 30 million daily users worldwide.
Previously, PUBG has achieved cross-promotional success with properties such as Mission: Impossible — Fallout and Resident Evil 2, getting themed missions or crossover modes in-game.
Its Just Us Productions is run by producers Stephen Castor and Oscar-winning Lord of the Rings VFX artist Jim Rygiel.
